- Format: Paperback
- Number of Pages: 288 pages
- Dimensions: 162 x 230 x 12mm
- Weight: 381.02g
- Publication date: 01 Feb 2008
- Publisher: McGraw-Hill Education - Europe
"Analysis for Marketing Planning, 7/e" by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document - the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.