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وصف كتب مصر
'Marketing Research for Non-profit, Community and Creative Organizations' is a
comprehensive guide to conducting research methods within the non-profit
sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims
to educate the readers on how research can be utilized to help their
organization reach its goals. Secondly, it shows how to conduct different
methods of research, including focus groups, interviews, projective techniques,
observations and surveys, and how to use the findings of these to improve
products, target customers and develop effective promotions.
Concise and well-structured, the text provides a step-by-step process to help
the reader understand and apply the various research methodologies.
'Marketing Research for Non-profit, Community and Creative Organizations' is
designed for students and will also be invaluable for managers working within
non-profit or creative environments.
* A unique book focusing on research methods for the nonprofit community
* Shows how to conduct a range of methods to improve performance
* Takes the reader through a step by step process