هذا المُنتج قد لا يكون متوفراً الآن. إضغط هنا لمنتجات مماثلة

Entrepreneurship Marketing: Principles and Practice of SME Marketing

Entrepreneurship Marketing: Principles and Practice of SME Marketing

آخر تحديث منذ 5 أشهر، 4 أسابيع

370 ج.م.

Liveغير متوفر
آخر تحديث منذ 5 أشهر، 4 أسابيع

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this...

ابحث عن منتجات مماثلة

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this...

سعر ومواصفات Entrepreneurship Marketing: Principles and Practice of SME Marketing

  • أفضل سعر لـ Entrepreneurship Marketing: Principles and Practice of SME Marketing من كتب مصر فى مصر هو 370 ج.م.
  • طرق الدفع المتاحة هى
    دفع عند الاستلام
  • تكلفة التوصيل هى 10 ج.م., والتوصيل فى خلال 5-8 أيام
  • أول ظهور لهذا المنتج كان فى أغسطس 20, 2014

وصف كتب مصر

Small and medium-sized enterprises (SMEs) dominate the market in terms of sheer number of organizations. Their role in the business world is difficult to overstate. Despite this, there is a high failure rate among smaller organizations, which can be explained to a significant degree by a lack of marketing understanding in this sector. Introducing the importance of marketing to entrepreneurial firms this book guides the student through the fundamentals of marketing within the SME context, providing a more value-added learning experience than your standard marketing run-through. The authors deal directly with "people issues" (i.e. everyday entrepreneurial marketing interactions) to prepare students for the "dragon’s den" of entrepreneurialism. This new and lively textbook provides a fresh and unfettered approach for marketing students who require a more real-world understanding of the impact of their discipline on entrepreneurial firms. The growing student body involved with studying entrepreneurship will also benefit from the customer insight offered by this approach.

مميزات وعيوب Entrepreneurship Marketing: Principles and Practice of SME Marketing

  • لا يوجد تقييمات لهذا المُنتج.