Wella’s NEW Koleston Oil Cream Color goes beyond just grey coverage, with the first change in our color formula in 20 years. The patented formula features built-in damage-fighting technology with rich moisture built into every step, designed to boost the 7 signs of healthy hair. The Intense Oil Color Cream moisturizes and controls damage, while the Advanced Intense Gloss Treatment deeply conditions every strand after coloring, and the exclusive Color Reactivator boosts color intensity and luminosity between coloring. The result? Our most intense and luminous color yet. 100% grey coverage. Powerful color that reveals your power from within.