Moisturizing scalp care: 2Chic ultra moist shampoo is powered by our moisture mix of avocado and olive oil that helps add significant moisture and shine for healthier hair you can style with ease. This shampoo transforms dry hair to soft, healthy Deep clean: Powered by aloe vera, shea butter, and botanical extracts and oils, giovanni 2chic ultra moist shampoo helps balance ph levels in dry, coarse, and damaged hair Color safe: Giovanni 2chic ultra-moist shampoo is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color Vegan-friendly and cruelty-free: Giovanni products use a number of organic ingredients and are leaping bunny certified cruelty free. Giovanni products are never tested on animals and come in sophisticated recyclable packaging Lauryl and laureth sulfate free: Giovanni products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair