Custom cheek provides a 3-in-1 brush for your choice of sheer to full coverage at the ease of a click. Max: focused application for a pop of color on apple of cheeks. Mid: medium application for a natural flush blush. Min: sheer coverage for a translucent Kiss of color. Use with cream, powder or liquid blush and highlighter. Fully retractable for storage + on the go ease. Product features: synthetic bristles that are custom-cut, easy to clean, and 100% cruelty-free. How to clean: clean weekly with our Brush cleansing gel for improved brush performance