Specially designed for speed and ease of use, the longer plates of the new Essential Care straightener with ionic care .Long plates for fast and easy straightening .More Care with ion conditioning for shiny, frizz-free hair .Give your hair an instant care with ionic conditoning.Charged negative ions eliminate static, condition the hair and smooth down the hair cuticles to intensify the hair’s shine and glossiness.210°C professional high heat for perfect results .Fast heat up time, ready to use in 60 secondsThe straightener has a fast heat up time, being ready to use in 60 seconds .Easy storage hook for convenient storage .