Curl friends - Unite, and embrace those curls and waves! Help activate every curl type including Corkscrew, Botticelli, Corkicelli, Coily, Cherub, Wavy, S'wavy, Fractal or Zigzag with Giovanni's exclusive blend that includes moisturizing oils and botanical extracts that magnify and bring ultimate definition to every curl strand and wave. Curls left so healthy-looking, captivating and fierce that hair will bounce and shine with confidence. After all, curls come first! Activate, define, enhance, texturized and control curls with moisturizing Coconut Oil, Jojoba and Shea Butter. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care line in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all thing’s hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging, and marketed with extraordinary visuals and graphics.