Hologram bracelets include a small hologram which manufacturers say is "programmed" through an undisclosed process. Power Balance  who have manufactured the bracelets since 2007, say that the programming "mimics Eastern philosophies" .The holograms are most usually installed in bracelets and wristbands but are also sold as Pendant  or necklaces and anklets , or separately for users to apply to the back of a watch, for example.

Manufacturers including Power Balance and EFX Performance make no claims on their websites for their products, but carry testimonials from users who say that they improve athletic performance.Until 2010, Power Balance said that their bracelets helped improve an athlete's strength, balance and flexibility because the holograms are embedded with an "electrical frequency" that restores the body's "electrical balance" on contact with its natural energy field.

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