We all hate it when we’re trying to eat, drink and whatever (or whoever) the recipient of our lips ends up looking like a 5 year-old’s finger painting (because of the dreaded “lipstick transfer”). Problem solved! These intense liquid lip colors are completely transfer-proof and last up to 8 hours – while moisturizing! How? Our exclusive ElastiSilk™ technology combines flexible color and silky pigments that move with your lips. This amazing formula is also paraben-free and includes a built-in moisturizer with vitamin E and a native essence extract that promotes anti-aging, restores skin protectors, improves lip metabolism, and balances lips’ natural hydration. Who knew a lip color could do all that?