Simply Straight is the ideal solution. Combining the hair-friendly ceramic coated bristles of the styling brush with the straightening effect of safe, controlled heat means your hair will always be exactly as you want it. And, unlike the harsh ‘ironing’ effect of traditional flat straighteners, the open face of Simply Straight won’t damage or burn your hair and there’s no need for chemicals or moisturizers.Simply Straight is the perfect solution to the worry of heat damage from flat straightening irons and the hassle of taking a straightener and a brush wherever you go. Keeping your hair styled and straight can feel like a full time job. But avoiding losing that perfect look when you need it most means carrying a straightener and a brush with you for touch-ups and last minute styling.The amazing ceramic straightening brush that combines the power of a flat iron with the gentle styling ability of a brush to make straightening your hair as easy as brushing your hair this revolutionary brush smooths and straightens your hair in minutes Simply Straight heats up to the perfect temperature for a super-fast, even heating that will not damage hair. Simply brush your hair for tangle-less stylingstraightens hairHeats up to 230 cLcd display screen displays temperatureGreat for travelWon't damage hair60 Minute auto shut offSpecial ceramic-wrapped bristles warm up to just the right temperature.What’s in the boxSimply straight hair straightening comb promo hair dryer