Special ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes.Salon Quality ResultsWon't Damage HairGreat for All Hair Types60 Minute Auto Shut-OffLCD Screen Displays TemperatureTemperature Control:  Adjustable to 450°FHeats up Fast6 ft. Swivel Cord for Hassle-Free UseGreat for TravelAbout the productThe brush that straightens your hairSimply brush to smooth and straightenHeats up to 450 degrees. To activate your brush, hold down the Power Button for about 2 seconds until the numbers appear on the display. Then press the +/- buttons until you've reached your desired temperature.Hold down the start button for 3 seconds until display illuminates in order to turn on.Brush your hair with the Simply Straight for perfectly straight hair in minutesSpecial ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes.Salon Quality ResultsWon't Damage HairGreat for All Hair Types60 Minute Auto Shut-OffLCD Screen Displays TemperatureTemperature Control:  Adjustable to 450°FHeats up Fast6 ft. Swivel Cord for Hassle-Free UseGreat for TravelAbout the productThe brush that straightens your hairSimply brush to smooth and straightenHeats up to 450 degrees. To activate your brush, hold down the Power Button for about 2 seconds until the numbers appear on the display. Then press the +/- buttons until you've reached your desired temperature.Hold down the start button for 3 seconds until display illuminates in order to turn on.Brush your hair with the Simply Straight for perfectly straight hair in minutesSpecial ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes.Salon Quality ResultsWon't Damage HairGreat for All Hair Types60 Minute Auto Shut-OffLCD Screen Displays TemperatureTemperature Control:  Adjustable to 450°FHeats up Fast6 ft. Swivel Cord for Hassle-Free UseGreat for TravelAbout the productThe brush that straightens your hairSimply brush to smooth and straightenHeats up to 450 degrees. To activate your brush, hold down the Power Button for about 2 seconds until the numbers appear on the display. Then press the +/- buttons until you've reached your desired temperature.Hold down the start button for 3 seconds until display illuminates in order to turn on.Brush your hair with the Simply Straight for perfectly straight hair in minutesSpecial ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes.Salon Quality ResultsWon't Damage HairGreat for All Hair Types60 Minute Auto Shut-OffLCD Screen Displays TemperatureTemperature Control:  Adjustable to 450°FHeats up Fast6 ft. Swivel Cord for Hassle-Free UseGreat for TravelAbout the productThe brush that straightens your hairSimply brush to smooth and straightenHeats up to 450 degrees. To activate your brush, hold down the Power Button for about 2 seconds until the numbers appear on the display. Then press the +/- buttons until you've reached your desired temperature.Hold down the start button for 3 seconds until display illuminates in order to turn on.Brush your hair with the Simply Straight for perfectly straight hair in minutesSpecial ceramic-coated bristles heat up to just the right temperature to gently relax hair as you brush leaving you with silky-smooth straight hair in just minutes.