Enjoy smart beyond expectationEnjoy smart beyond expectation* Actual product may differ from image shown. Please see our product gallery.World’s No.1 TV brand 12 years runningSamsung is the world’s No. 1 TV brand, leading the industry with the highest market share for 12 straight years. With Samsung TV, you can enjoy advanced technology, outstanding design, innovative services, and the content partnerships that consumers demand.* Specifications may vary depending on model or region.** Results based on IHS Markit, Technology Group, TV Sets Intelligence Service – Premium, Annual Unit and Annual Revenue Basis, 2006 – 2017. Information is not an endorsement of Samsung. Any reliance on these results is at the third party's own risk. Visit www.technology.ihs.com for more details.*** Results based on Futuresource Consulting, Worldwide TV Market Share by Manufacturer - Annual unit basis.World’s No.1 TV brand 12 years runningHDR, see more detailsWatch HDR content with better clarity and detailed colour expression. Samsung HD TV gives you more accurate details in bright and dark scenes.* Supports HDR10 content only. HDR, see more detailsUltra clean viewAnalyzing original content with an advanced algorithm, Ultra Clean View gives you higher quality images with less distortion. Enjoy the clear picture. PurColourWatch your favourite content with natural colours that deliver details as crisp as the real thing. Get a more colourful viewing experience. PurColourMicro Dimming ProExperience shadow detail and colour. Dividing the screen into zones, Micro Dimming Pro analyzes each one for deeper blacks and purer whites. Micro Dimming ProAn intelligent way to enjoy the smart TVAvailability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Get to your entertainment the faster, easier, and intelligent way. One Depth gathers a variety of content for you on one screen. Get easy access to different content providers and check out the thumbnail previews before diving in.An intelligent way to enjoy the smart TV* Smart service and GUI (Graphic User Interface) may vary by model and region.SmartThings App, just one app for allAvailability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.The SmartThings App also offers features such as Remote Control, and Mirror Screen.SmartThings App, just one app for all* SmartThings compatible devices may vary by region.** This function may differ by mobile and OS (Operation System).*** Download and installation of SmartThings app are required.Mobile Set-up.Step 1.Download and open SmartThings App to set up Smart TV.* Step 2.Network and Samsung Account information will be shared with your TV automatically, initiating setup from your mobile.**. Step 3.Select the apps you want to enjoy and add them to the Smart Hub.That’s it! Now, just sit back and enjoy your Smart TV! *** Step 4. * Availability of the feature and Graphic User Interface (GUI) may vary by region. Check before use. ** A Samsung Account is required to set up TV via mobile.*** Wi-Fi connection on your mobile is required to share network information with your TV.**** TV set-up process can also be done by remote control.Content Sync & ShareTake full advantage of the Samsung Cloud. Seamlessly connect your Samsung smart devices to sync photos. Now you can share your mobile pictures and enjoy it on the TV or refrigerator screen.* Compatible devices only.** Availability of the feature may vary depending on the model. Content Sync & ShareMore ContentsIt doesn't stop here. Endless content awaits.TV PlusAvailability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.TV Plus offers latest content and movies so you enjoy a cinematic experience at the comfort of your own home.* TV Plus service and GUI may vary by region.Steam LinkAvailability of the feature and Graphic User Interface (GUI) may vary by region. Check before use.Enjoy your high speed PC games on the TV via Steam Link. Play your favourite PC games on the big screen without having to squint and hunch over a small monitor.Steam Link* Steam Link service and GUI may vary by region.** Images are simulated and for illustration purposes only. The appearance and design specifications which is not affecting to product performance are subject to change without notice.* Product design and specifications may vary depending on the model and size of the TV