This is led by innovation and nurtured with the consistency of quality and brand personality. Founded more than a century ago in 1837 in Chiasso, Switzerland, with the belief that supremely crafted timepieces can be offered for modest sums, holds true to this objective today. Originally crafting mechanical and automatic timepieces..our founding principle and ideology still resides at the core of all creations. In setting a criteria for exceptional standards, maintains their objective by successfully satisfying consumers and collectors alike at any price point.