Essentials Of Marketing Communication Details

  • The best price of Essentials Of Marketing Communication by Jumia in Nigeria is 45,899 NGN
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  • Similar products to Essentials Of Marketing Communication are sold at Jumia with prices starting at 28,899 NGN
  • The first appearance of this product was on Apr 19, 2023
  • Amongst similar products of Essentials Of Marketing Communication the cheapest price is 28,899 NGN from Jumia

Technical Specifications

SKU:GE779BM4B5ED9NAFAMZ
Shop Type:Jumia Mall
Weight (kg):2.12
Product Line:Hijone Service Limited
Main Material:paper
Production Country:United Kingdom
Size (L x W x H cm):‏ ‎ 7.68 x 1.04 x 10.43

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Jumia's Description

Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and engaging style, the book provides you with a coherent and consistent text, blending marketing communications principles and theory with practice. Divided into three parts, the book considers the strategic issues associated with managing marketing communications activities before moving on to look at branding, budgeting and evaluation issues and concluding with chapters on stakeholders, international marketing communications, and the operations and personnel involved in the industry. 

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