Ultra color, shine, & hydration, Avon True Color Glossy Tube Lip Gloss. Moisturizing, vitamin-infused lip gloss in high-shine shades. Avon True Colormeans the color you buy is the color you apply. Now all your favorite glosses, have Avon's acclaimed TRUE COLOR technology, designed to give you the natural flawless look you want... nothing less. Rich pigments are blended into our high-quality formulas for guaranteed color that stays true all day. Perfect to wear alone or to add a glossy finish to your favorite lipstick.