Beautiful OLED picture powered by our most powerful processor

Billions of accurate colors and pure OLED black makes everything you watch and play come to life with natural hues and shades, powered by the intelligent Cognitive Processor XR™.

The screen is the speaker for picture and sound in perfect harmony

Hear true immersive cinematic audio with sound produced from the entire screen delivering an elevated sound stage and clear dialogue.

The entertainment you love. With help from Google

Google TVTM brings your favorite content from across your apps and subscriptions and organizes them just for you.1

Game time. Be invincible.

Or BRAVIA XR TVs capture the awesome graphics and soundscapes of today’s games. Pair with PlayStation®5 for absolute immersion.24Screen image simulated.

Beautifully designed to compliment your viewing experience

Focus on the big picture with our minimalist design that fuses screen and bezel into a single slate.16

Designed with the environment in mind

Sony TVs are engineered to deliver stunning design with the environment in mind.

Wonderful pictures with bright, pure black OLED

See every single detail, even in dazzling light or deep shadow. This OLED TV, powered by Cognitive Processor XR™, maximizes picture quality for incredible realism.

Pure blacks. Peak brightness. Remarkable contrast.

XR OLED Contrast Pro boosts color and contrast in bright areas. With a temperature sensor and high luminance panel, Cognitive Processor XR™ detects screen temperature and precisely controls light.[1] High luminance panel [2] Temperature distribution mapping

Extended color volume, now see every shade and hue

Over a billion colors reproduced with the subtle differences seen in the real world. Powered by our Cognitive Processor XR™, XR Triluminos Pro™ with a wide color spectrum delivers natural shades in every detail.

More vivid colors and realistic than conventional TV

Less noise. Less blur. More clarity in every picture.

XR Clear Image reduces noise utilizing zone division and dynamic frame analysis, and minimizes blur.12,13

Noise is reduced, making broadcast and online videos much clearer and easier to view.

Blur is minimized so action stays smooth

Everything upscaled close to 4K quality

Whatever the content or source, images are upscaled close to 4K. XR 4K Upscaling accesses a vast database to intelligently recreate lost texture and detail.12

Intelligent motion processing for smooth, fast-moving action

XR OLED Motion combats blur by detecting and cross analyzing key visual elements on successive frames. It creates and inserts extra frames between the originals for smoother, clearer action.