The Frame : Make Your Own TV

Enjoy what’s on, not the reflections

Matte Display

You can enjoy what’s on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.

Designed to look like a slim picture frame

Modern Frame Design

The elegant, modern design blends flawlessly to elevate your home décor.

Match your space with customizable bezels

Customizable Frame

The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favorite color to best suit your space.

When The Frame is off, the arts are displayed

Art Mode

Transform The Frame into art when you’re not watching TV. You’ll love watching the beautiful works of art on The Frame.

Sound that moves with the action

Object Tracking Sound (Dolby Atmos®)

Experience the nuance in every scene with audio that tracks every motion. With dedicated up firing speakers, you can experience realistic 3D sound that pulls you in closer.

Easy content discovery

Smart Hub_Globa

Samsung’s new Smart Hub puts content curation and discovery front and center, so you spend less time searching and more time streaming.

A billion shades of color

100% Color Volume with Quantum Dot

Quantum Dot technology displays every beautiful shade of color in 100% Color Volume that stays true at any level of brightness.