Samsung 55″ The Frame QLED QA55LS03AAU 4K UHD Smart Lifestyle TV

Modern Frame Design-The Frame’s minimalist-inspired design blends flawlessly with your interior. It’s slimmer, more toned and a monochrome finish on the back creates a sophisticated look from every angle. Connect the One Invisible Connection cable and discover what makes The Frame a modern masterpiece—on or off.

Customizable Frame-Enjoy two bezel style options. Modern bezel style comes in White, Teak and Brown colours and the new Bevel bezel style comes in White and Brick Red. Simple-to-use magnetic application makes it easy to switch between colours and styles and find the right look for the mood you’re in.

Slim Fit Wall-Mount-Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.

Art Mode-Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.

Art Store-Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

Motion Sensor-The Frame automatically turns on to display your artwork when it senses you’ve entered the room. Leave the room, and it turns itself off to save energy.

Brightness Sensor-If the rooms lighting conditions change, The Frame’s Brightness Sensor automatically adjusts screen brightness and colour, retaining the natural look and colour of on-screen visuals.

My Collection-Artwork isn’t the only thing you can showcase on your TV. Send your photos to The Frame via smartphone or USB flash drive and share a masterpiece of your own making.

100% Colour Volume with Quantum Dot-Quantum Dot technology delivers our finest picture ever. With 100% Colour Volume, Quantum Dot takes light and turns it into breathtaking colour that stays true at any level of brightness.

Quantum Processor 4K-The Frame is powered by Samsung’s own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.

Adaptive Picture-The Frame analyzes the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV’s brightness and contrast settings accordingly so what you’re watching always looks its best.

SpaceFit Sound-Using data generated from The Frame’s built-in mic, SpaceFit Sound analyzes both the room’s acoustics but also its installation environment (Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.