Lifebuoy is the worlds No 1 Germ Protection soap. The Lifebuoy Total Antibacterial Soap Bar contains a patented ingredient known as ‘Activ Silver', that gives you and your family the best germ protection from infection causing germs. The rich, creamy lather of Lifebuoy hygiene soap leaves you clean and fresh while the advanced formulation cares for your skin. Lifebuoy Total Bar Soap contains a patented ingredient known as ‘Active5’. The rich, creamy lather of Lifebuoy bar soap leaves you feeling clean and fresh, while the advanced formulation cares for and protects your skin. A Champion of Health and Hygiene, Lifebuoy started with William Lever's goal to stop Cholera in Victorian England. Over the past century, we've evolved into the world's No. 1 germ protection soap and a worldwide leader bringing better health and hygiene to billions. Lifebuoy's mission is to help a child reach 5, raising awareness and educating communities on good hand washing habits.