Jumia Books Entrepreneurship For Dummies Details

  • The best price of Jumia Books Entrepreneurship For Dummies by Jumia in Kenya is 1,000 KSh
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  • The first appearance of this product was on Apr 27, 2024

Technical Specifications

SKU:JU506BM4V5DRLNAFAMZ
Shop Type:Jumia Mall
Weight (kg):0.8
Main Material:Paper
Certifications:Eco Friendly

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Jumia's Description

Entrepreneurship for Dummies (Computer/Tech) is a beginner's guide to becoming an entrepreneur. Perfect for people looking to start their own business venture, the book is a step-by step guide to all you need to plan, set up, execute and grow a business. The book starts off by introducing the concept of entrepreneurship. It illustrates with prevalent examples as to how an entrepreneurship venture is born, the importance of information, networking, etc. Having made aware of the essential concepts of entrepreneurship, the book moves on to look out for opportunities to start your business and have recognized and suitable opportunity. It also tells about how to test your idea before plunging into a full-fledged business.

Moving further, the book explains how to realise the best business model to convert your idea into reality, listen to the market trends, listen to what potential customers have to say about such models and more. It also illustrates how to develop products and services for your market and protect those ideas by using trademarks and patents. The book also discusses how to design and prepare a suitable financial plan, along with setting up the working team for your business. Moving on, the book illustrates how to acquire the needed capital for the business, attracting investors and further to set up your business and smoothen its operations. It isn't just enough to know how to start a business, but also to grow it into a profitable venture. Hence the book also tackles how to grow, develop marketing strategies reaching a larger but targeted customer base and constantly innovate. Further to the add to the process of how to run a business, the book also gives valuable tips and good practices such as ten reasons not to start a business, ten ways to spark your entrepreneurial spirit and ten ways to use the internet to grow your business. This edition of Entrepreneurship for Dummies (Computer/Tech) was published in paperback by John Wiley and Sons in 2000.

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