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Generic Transnational Management Text, Cases and Readings in Cross-Border Management by Christopher A. Bartlett and Paul W. Beamish - Paperback Details

  • The best price of Generic Transnational Management Text, Cases and Readings in Cross-Border Management by Christopher A. Bartlett and Paul W. Beamish - Paperback by Jumia in Egypt is 427 EGP
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  • The first appearance of this product was on Nov 12, 2017

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Jumia's Description

  • Category Type: International Business
  • ISBN: 9780071267434
  • Number of Pages: 840
  • Edition: 6th Edition
  • Publication Year: 2010
  • Product weight: 1.20 kg

Transnational Management' focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

  • Category Type: International Business
  • Author: Christopher A. Bartlett and Paul W. Beamish
  • ISBN: 9780071267434
  • Binding: Paperback
  • Book Language: English
  • Publisher: McGraw-Hill
  • Number of Pages: 840 pages
  • Dimensions: 23 x 18 x 2 cm
  • Edition: 6th Edition
  • Publication Year: 2010
  • Product Weight: 1.20 kg
  • Book Origin: United States

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