Toppik Hair Building Fibers are made from pure organic Keratin Protein - the same protein found in human hair. These tiny microfiber "hairs" are electro-statically charged to form a magnetic attraction with your existing hair - however thin - and blend perfectly to conceal the appearance of thinning and balding in seconds. With eight, color-matched fiber choices available, you can conceal thinning hair on any natural hair color from snow white to jet black and every shade in between. A few shakes of Toppik above your thinning areas will disperse thousands of tiny hair-like fibers that will match your existing hair color, and bond with your own hair to conceal thinning and create a more natural looking, thicker, fuller head of hair. The secure bond stays put all day (and night) even in rain, wind, you name it - it won't come off until you wash it out. Safe, secure and undetectable as close as two inches away...now that's a solution we like!