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The Momentum Effect : The Secrets of Efficient Growth Details

  • The best price of The Momentum Effect : The Secrets of Efficient Growth by Jumia in Egypt is 578 EGP
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Technical Specifications

SKU:JU030BKAJ4KPNAFAMZ
Model:9780273712534
Author:J Larreche, Jean-Claude Larréché
Product Dimensions:930x610x120

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Jumia's Description

  • Format: Hardback
  • Number Of Pages: 304 pages
  • Dimensions: 154.94 x 236.22 x 30.48mm
  • Weight: 748.42g
  • Publication date: 01 May 2008
  • Publisher: Pearson Education LimitedImprint: Wharton School Publishing

One of the most frequent challenges that managers and executives face today is: 'How do I keep on growing and at the same time, make a profit?' Based on the author's extensive research on over 350 Fortune 1000 Firms, The Momentum Effect proves that the old method of spending big on marketing and slashing the manufacturing costs doesn't work anymore. Instead, it provides new evidence to show that in order to achieve profitable growth you have to create new value for customers through innovation, ingenuity and most importantly by seeing things from a customer perspective. This strategy generates a positive, reinforcing momentum which leads to further growth. Why limit your business growth? With Momentum, you won't have to.

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