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The Law of Marketing Details

  • The best price of The Law of Marketing by Jumia in Egypt is 855 EGP
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  • The first appearance of this product was on Jun 24, 2017

Technical Specifications

SKU:JU030BK0AUWASNAFAMZ
Model:9780538452731
Author:Oswald

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Jumia's Description

  • Paperback - Number of Pages: 448 pages
  • Dimensions: 203 x 251 x 12mm - 748g
  • Publication date: 19 Feb 2010
  • Publisher: Cengage Learning, Inc
  • Imprint: South-Western
  • Publication City/Country: Mason, OH, United States

Experienced marketing managers know that the law affects marketing activities in a variety of ways. Lynda Oswald's THE LAW OF MARKETING, 2e, International Edition traces a product's life cycle - from development to distribution to promotion to sale - and addresses the particular marketing principles and legal issues associated with each stage. Current business examples stress the relevance of these concepts to the everyday business world while legal cases are included to spark discussion and encourage critical thinking. THE LAW OF MARKETING, 2e, International Edition is designed help you become a successful manger who knows how to avoid legal problems and make informed decisions.

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