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The Behavioral Foundations of Strategic Management Details

  • The best price of The Behavioral Foundations of Strategic Management by Jumia in Egypt is 500 EGP
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Technical Specifications

SKU:JU030BKAJAU7NAFAMZ
Model:9781405124706
Author:Philip Bromiley

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 160 pages
  • Dimensions: 150 x 226 x 14mm
  • Weight: 240.41g
  • Publication date: 27 Dec 2004
  • Publisher: John Wiley and Sons Ltd

This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. * This book presents a focused approach to strategic management theory. * Outlines the basics of a behavioral approach to strategic management. * Examines assumptions of rationality and equilibrium and the problems they create. * Considers how a behavioral approach relates to a number of conventional approaches.

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