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Generic Strategic Management (concepts) Plus MyManagementLab Details

  • The best price of Generic Strategic Management (concepts) Plus MyManagementLab by Jumia in Egypt is 676 EGP
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Technical Specifications

SKU:JU030BKAJBC8NAFAMZ
Model:9781408259221
Author:Fred R David

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Jumia's Description

  • Format: Mixed Media Product
  • Number of Pages: 400 pages
  • Dimensions: 216 x 276 x 18mm
  • Weight: 852g
  • Publication date: 24 Jun 2010
  • Publisher: Pearson Education Limited

For undergraduate and graduate courses in strategy. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States David offers a skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today's economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing students with updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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