When we noticed that our makeup artists use matte eye shadows as brow powder and liner on shoots in our L.A. photo studio, we knew we had to create a do-it-all formula just for eyes.

Each shade in this matte collection is a multitasker—from stay-put shadows that double as liner to brow powders that also work as shadows. And to make it even more versatile, each ultra-silky, richly pigmented shade can also be used wet for a more intense effect.