Extensive, real world applications, carefully integrated with current personal selling concepts. Selling Today Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning Ahearne Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting edge new edition prepares readers to succeed as members of a new generation of business people

• Binding: Paperback
• Language of Text: English
• Publication Year: 2011
• Number of Pages: 544
• Author: Gerald L. Manning Barry L. Reece and Michael Ahearne
• Publisher: Pearson Education
• ISBN: 9780132570190