Predictably Irrational: The Hidden Forces That Shape Our Decisions

130 EGP In stock

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it ... more on BookSpot

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  • The best price of Predictably Irrational: The Hidden Forces That Shape Our Decisions by BookSpot in Egypt is 130 EGP
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  • Similar products to Predictably Irrational: The Hidden Forces That Shape Our Decisions are sold at Diwan, Alef Bookstores with prices starting at 84 EGP
  • The first appearance of this product was on Apr 17, 2014
  • Amongst similar products of Predictably Irrational: The Hidden Forces That Shape Our Decisions the cheapest price is 84 EGP from Diwan

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Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.

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