Glossy and sleek with shine

Specially designed for speed and ease of use‎,‎ the longer plates of the new Essential Care straightener‎,‎ allow you to get the straight and shiny look you want faster‎,‎ while being gentle on your hair‎.‎

Long plates for fast and easy straightening

The longer plates enable a better contact with the hair and help you achieve perfect straightening results in less time‎.‎

210°C professional high heat for perfect results

This high temperature enables you to change the shape of your hair and gives you that perfect look you want‎.‎

Two heat settings to suit your hair type

Two heat settings ‎(‎180°C & 210°C‎)‎ to suit your hair type‎.‎

Shiny and frizz‎-free hair

Ceramic Tourmaline plates emit negative ions which creates shiny‎,‎ static and frizz‎-free hair‎.‎

Fast heat up time‎,‎ ready to use in 60 seconds

The straightener has a fast heat up time‎,‎ being ready to use in 60 seconds

Closing lock to close the handle for easy and safe storage

The straightener has a closing lock mechanism‎.‎ Located at the base of the straightener‎,‎ this locks plates‎,‎ making storage quick and easy and helping to protect the straightener from accidental damage‎.‎

Swivel cord to prevent tangled wires

Useful swivel cord technology rotates the cord to prevent tangled wires‎.‎

Easy storage hook for convenient storage

The rubberised hook is located at the base of the handle and provides another storage option‎,‎ particularly convenient for use in the home or when staying at a hotel‎.‎

Universal voltage

Worldwide voltage for getting the perfect travel companion