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Marketing Research : An Applied Orientation Details

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  • The first appearance of this product was on Sep 22, 2017

Technical Specifications

SKU:JU030BK0YYNNGNAFAMZ
Color:n/a
Model:9780132221177
Author:Malhotra
Main Material:n/a

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Jumia's Description

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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