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Generic Marketing Channels: A Management View By Bert Rosenbloom (2011) Details

  • The best price of Generic Marketing Channels: A Management View By Bert Rosenbloom (2011) by Jumia in Egypt is 815 EGP
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  • The first appearance of this product was on Nov 08, 2017

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SKU:JU030BK15ZSGUNAFAMZ

Jumia's Description

  • Category Type: Marketing
  • ISBN: 9780538477604.0
  • Author: Bert Rosenbloom
  • Publisher: Thomson South Western

Provides a management focus and managerial framework to the field of marketing channels. This title covers theory, research, and practice and blends them into a discussion that stresses decision making implications. It reflects global, socio cultural, environmental and technological changes that have taken place within the industry

Product Features:
  • Binding: Paperback
  • Language of Text: English
  • Number of Pages: 650
  • Publication Year: 2011
  • ISBN: 9780538477604

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