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Generic Marketing: an Introduction, Plus MyMarketingLab with Pearson Etext Details

  • The best price of Generic Marketing: an Introduction, Plus MyMarketingLab with Pearson Etext by Jumia in Egypt is 890 EGP
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Technical Specifications

SKU:JU030BKAJ65XNAFAMZ
Model:9780273767282
Author:Philip Armstrong

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Jumia's Description

  • Format: Mixed Media Product
  • Dimensions: 216 x 276 x 21mm
  • Weight: 1,230g
  • Publication date: 21 Jun 2012
  • Publisher: Pearson Education Limited
  • Publication City/Country: Harlow, United Kingdom

This package includes a physical copy of Marketing: An Introduction, 11/e by Gary Armstrong and Philip Kotler, as well as access to the eText. For undergraduate Principles of Marketing courses. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The eleventh edition reflects the latest trends in marketing, including new coverage on the shifting consumer/marketing relationship, marketing in an uncertain economy, and the latest technologies.

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