- Paperback - Number of Pages: 768 pages
- Dimensions: 190 x 264 x 32mm - 1,519.98g
- Publication date: 27 Apr 2014
- Publisher: Oxford University Press
- Publication City/Country: Oxford, United Kingdom
- Language: English
Paul Baines is Professor of Political Marketing and Programme Director MSc in Management, Cranfield School of Management, Cranfield University. He is author/co-author of more than a hundred published articles, book chapters and books, particularly on political marketing issues. Paul is an experienced author and editor whose publications include books on PR, marketing research, political marketing and strategy. Paul's marketing consultancy projects have included work for a variety of large public and private organisations including a high-profile football club, a large aerospace maintenance company, a national charity, an advertising agency, an awarding body, government departments, and a private jet start-up company. He operates his own strategic marketing / research consultancy, Baines Associates Limited. Twitter: @drpaulbaines Chris Fill is a Director of Fillassociates, who develop and deliver learning materials related to marketing and corporate communications. Formerly Principal Lectu...