An entirely refreshing and practical approach in the area of sales force management. The book is well organized and presented very well about strategic and operational decisions in sales management... Overall, author has done excellent job in organizing the relevant and up-to-date literatures and presenting it in a meaningful manner. This book will be a great asset to academician, who will able to know about current literature helping them in teaching and research. From student point of view, this book will provide practical insight in sales management with radical viewpoints. -- South Asian Journal of Management