What it is:A high-pigment, full-coverage foundation with a matte finish and 24-hour wear—now with a new look in a total of 30 shades. What it does:Featuring 30 full-coverage, matte shades—renamed to include undertones for easier shade selection—Kat Von D's bestselling foundation collection has a shade to cover virtually all skin tones. From the fairest of the fair to deep, rich tones, this shade range has you covered with the same, 24-hour wear and high-pigment formula, beautifully packaged in a sleek new design. With just one light layer, the creamy formula corrects discoloration, stops shine, and hides blemishes. Formulated with 21 percent pigment, this powerful foundation is loaded with proprietary pigments, and an exclusive high-tech blend of silicone elastomers and silicone esters to bind the formula so you get total matte coverage that stays waterproof, fade-proof, and transfer-resistant all day long. What it is formulated WITHOUT: - Parabens - Sulfates - Phthalates