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IT IS NOT HOW GOOD YOU ARE IT IS HOW GOOD YOU WANT TO BE Details

  • The best price of IT IS NOT HOW GOOD YOU ARE IT IS HOW GOOD YOU WANT TO BE by Amazon in Egypt is 100 EGP
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  • The first appearance of this product was on May 10, 2016

Technical Specifications

Author:Paul Arden
Item EAN:2724318360592
Publisher:Phaidon
Book Language:English
Category Type:Fiction & Literature

Amazon's Description

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom

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