Tomorrow's managers are off to a strong start with this fully updated and streamlined edition. Each chapter includes an increased emphasis on globalization and environmental responsibility and a new chapter on events marketing appears in part v. The practicality of previous editions continues with mini-case studies, contributions from industry experts, profiles of corporations, profiles of hospitality professionals and a new student dvd-rom packed with resources to support readers' coursework and their careers. It covers tourism, lodging, restaurants, managed services, beverages, conventions and meeting, and leisure/recreation; in addition to examining gaming entertainment, marketing and human resources, and leadership and management. For individuals interested in a hospitality industry career.

• Category Type: Industries & Sectors
• Author: John R. Walker
• ISBN: 9780135139288
• Binding: Hardcover
• Language of the text: English
• Publisher: Pearson Education
• Dimensions (HxWxD): 3.18 x 20.96 x 26.04 cm
• Edition: Fifth
• Product Weight: 1320 g
• Publication Year: 2008
• Book Origin: United States
• Number of Pages: 656