International Retailing Paperback Details

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Technical Specifications

ISBN-13:9780199212828
Author 1:Nicholas Alexander
Author 2:Anne Marie Doherty
Language:English
Publisher:Oxford University Press
Number of Pages:396
Book Description:Based on the successful international retailing textbook by Nicholas Alexander, this new textbook has been designed to deliver a clear understanding of the retail internationalisation process, considering the supporting theoretical frameworks, international retail activity, and the management of international operations.
Editorial Review:This is the most up-to-date and comprehensive textbook on retail internationalization that I have seen. It is a well-written and insightful book based on the recent research on the subject. * Ari Hauhka, University of Vaasa, Finland
Publication Date:15 Jan 2009

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