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Generic Intercultural Business Communication Details

  • The best price of Generic Intercultural Business Communication by Jumia in Egypt is 575 EGP
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Technical Specifications

SKU:JU030BKAJB8CNAFAMZ
Model:9780132127905
Author:Lillian H Chaney

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Jumia's Description

  • Format: Paperback
  • Number of Pages: 320 pages
  • Dimensions: 177.8 x 228.6 x 20.32mm
  • Weight: 408.23g
  • Publication date: 01 May 2010
  • Publisher: Pearson Education (US)

Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make readers aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies, and includes the general "dos" and "don,ts" in international business. The fifth edition contains new cases, updated examples, and information from ten newly published books and journal articles.

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