Hugo Boss launched Hugo Woman, the fragrance that marked the late Nineties, in 1997. The fragrance was launched as a fresh and airy floral-fruity, available in Eau de Toilette concentration. At the end of 2014, there comes a new version—Hugo Woman in concentration of Eau de Parfum.

Hugo Woman is a floral, fruity fragrance that allegedly contains an unconventional, boyish twist. The scent combines unexpected natural ingredients with innovative molecules. It is a fusion of traditional feminine and unexpected masculine tones, with the aim to redefine women's fragrances to reflect the minimalist glamour of this house.

The top notes include fruity accords of boysenberry, sparkling Italian mandarin and mountain freshness of Himalayan red grass. The heart consists of Sambac jasmine, black plum, iris and spicy black tea. The base is warm with amber accords and sandalwood laced with cedar.

The fragrance is advertised with the slogan ""Your fragrance. Your way.” The face is model Freja Beha Erichsen.