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Hugo Boss is a German luxury fashion and style house based in Metzingen, Germany.? The company offers multiple lines of fashions and accessories under the core brands Hugo and Boss.? They produce fragrances for both men and women, the add value to each perfume they made to make it suitable for its wearer.?

Their first fragrance was Boss Number One for men, launched in 1985.? Moreover, Hugo Boss fragrances were made in collaboration with perfumers Jean-Marc Chaillan, Pierre Wargnye and more well known perfumers.

The new fragrance, Hugo Element, aims at urban man who lives in harmony with his time. As photographer of the campaign, Stephen Ruiz, says Jonathan Meyers is an excellent choice to present the new fragrance and fits perfectly in its concept.