The fragrance for men by the house of Gucci is expected to appear on the market in September. It stands for a masculine and modern companion of the last year's edition Gucci by Gucci.

The edition for men, Gucci by Gucci Pour Homme was created by Frida Giannini, creative director of the house of Gucci, in cooperation with Givaudan and P & G. The perfume is characterized as a modern chypre woody and includes notes of bergamot, cypress and violet in the top, the heart containing tobacco leaves and jasmine and the base notes consisting of patchouli, amber and Elemi – incense which is not derived from wood. When combined with tobacco leaves, Elemi contributes to intensity and longevity of a fragrance.