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The House of Gucci was founded by Guccio Gucci in 1921. Inspired by the beautiful luggage he had seen travelers carrying while working at the Savoy Hotel in London, he made wonderful leather products. And since then, The company's equestrian-themed quality leather goods are in high demand. The company's first fragrance, Gucci No. 1 for women, was introduced in 1974. A series of fragrances for men and women have since been launched, with many taking legendary status amongst perfume collectors.

Perfume water named simply Gucci by Gucci is planned to be the main fragrance for women by this company. The perfume was announced as a floral chypre, with a fruity opening of exotic guava, beautiful Haitian Tiare flower in the heart, and patchouli, musk and honey in the base. Advertisement was directed by David Lynch, known for the movies "Wild at Heart", "Mulholland Drive" and many others, as well as the cult TV shows "Twin Peaks", and as music background of the video the legendary hit of the band Blondie "Heart of Glass" was used.