• Natural anti-gray formula • Improves hair pigmentation • Boosts melanin production • Helps you look younger • Zero Parabens, Phthalates, Sulfates • No animal testing   ADRIAN LONDON’S GRAY ELIMINATE Advanced Anti-Gray Hair Treatment is a natural, scientific solution for getting rid of unwanted gray hair.   Gray hair is one of the first and most visible signs of ageing. Many people resort to harsh chemical dyes to maintain a more youthful appearance. Now you can look younger naturally with GRAY ELIMINATE, our Advanced Anti-Gray Hair Treatment that works on a cellular and neurochemical level to get rid of gray hairs and restore your natural hair colour.   Our cutting-edge formula uses an advanced biomimetic peptide, MC-1R, to stop gray hairs at the source by boosting melanin, the substance responsible for your natural hair colour, and improving the body’s ability to transfer this melanin to the hair shaft.   Take control of the way you look and feel with our natural and effective anti-gray treatment that specifically targets the complex process that results in unwanted gray hairs. Take years off your appearance and restore your confidence with GRAY ELIMINATE!   How does GRAY ELIMINATE work?   GRAY ELIMINATE is a simple, natural solution to a complex problem. Melanin (pigment) is responsible for creating your natural hair colour. The hormone α-MSH triggers melanocyte stems cells to create melanocytes (skin pigment cells). These skin pigment cells transfer the melanin (pigment) to the keratinocytes (hair shaft).    Gray hair occurs when this natural cellular process no longer functions properly. The body may stop producing skin pigment cells, melanin is not being properly transferred to the hair shaft due to a blockage, or there is a loss of MC-1R responsiveness. MC-1R is a chemical receptor that tells the body to transfer the pigment to the hair shaft.   GRAY ELIMINATE effectively combats these contributing factors through a biomimetic peptide that binds to the skin pigment cells’ MC-1R receptors to stimulate the production of melanin and improve melanin transfer to the hair shaft. It also allows for better interactions between the cells’ MC-1R receptors, inducing oxidation to trigger melanin production.