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Global Marketing Management Details

  • The best price of Global Marketing Management by Jumia in Egypt is 394 EGP
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  • The first appearance of this product was on Apr 02, 2016

Technical Specifications

SKU:JU030BKAKGEONAFAMZ
Model:BACCAH - 9780470505748
Author:Masaaki Kotabe / Kristiaan Helsen
Main Material:Paperback

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Jumia's Description

  • Publisher: John Wiley & Sons
  • Copyright: 2010
  • Language: English
  • ISBN13 : 9780470505748
  • Number Of Pages: 744 pages
  • Edition: 5
Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today . Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

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