- Paperback - Number of Pages: 320 pages
- Dimensions: 171.5 x 246.1 x 18mm - 597.18g
- Publication date: 01 Oct 2000
- Publisher: John Wiley and Sons Ltd
- Imprint: BLACKWELL PUBLISHERS
- Publication City/Country: Oxford, United Kingdom
Part I Introduction to logistics: logistics - the historical perspective; logistics - the modern perspective; components of a logistics system; the role of logistics in the organization; logistics as a source of competitive advantage; why is management interest in logistics growing?; trends in global trade; customers are demanding greater value; transportation privatization and liberalization; environmental concerns; changing view of inventory; continuing advances in information technology; electronic commerce; logistics in the global organization; conceptual model and statement of purpose; part summary; questions for review. Part II Logistics in the organization: introduction; the marketing/logistics partnership; marketing and logistics channels; alternative channel structures; why do channels develop?; channel flows; designing effective channels; environmental issues; marketing issues; channel management issues; formal and informal channel relationships; domestic versus global channels; f...