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Jumia's Description

  • Category Type: Language, Linguistics & Writing
  • ISBN: 9780452261587
  • Author: Blundell, William E.
  • Publisher: Pfeiffer
  • Binding: Paperback
  • Book Language: English
  • Book Name: The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide
  • Author: Blundell, William E.
  • ISBN: 9780452261587
  • Publisher: Pfeiffer
  • Storytelling—how to catch and hold a reader’s interest through artful narration of factual material William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about: · How and where to get ideas· What readers like and don’t like· Adding energy and interest to tired topics· Getting from first ideas to finish article· The rules of organization· How—and whom—to quote and paraphrase· Wordcraft, leads, and narrative flow· Self-editing and notes on style … plus many sample feature articles.

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