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Exploring Marketing Research Details

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Technical Specifications

SKU:JU030BKAKHEUNAFAMZ
Model:BACCAH - 9780324788617
Author:William G. Zikmund, Barry J. Babin
Main Material:Paperback

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Jumia's Description

  • Publisher:Cengage Learning
  • Copyright:2009
  • Language: English
  • ISBN13 :9780324788617
  • Number Of Pages: 736 pages
  • Edition:10
EXPLORING MARKETING RESEARCH, INTERNATIONAL EDITION deals with the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. The text focuses on students as managers, not practitioners, of marketing research. Students learn about traditional types of marketing research, such as designing questionnaires, as well as the latest technological developments that facilitate marketing research including data collection devices, data analysis tools, and practical approaches to data analysis. In addition, this edition places more emphasis on ethical and international issues relating to marketing research.

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